Bloc 1
The Result
For UIR’s 2024 enrollment campaign, we designed a full-funnel digital system that boosted awareness and generated qualified applications at scale.
34KQualified leads+162%
20MImpressions+188%
6.2%Engagement rate+2.4 pts
2.8xEnrollment upliftvs. 2023
Block 2
What We Did
An end-to-end approach built to perform at every step of the journey.
Insight
- Student journeys and digital trend analysis.
- Precise segmentation by profile and channel.
Creative concept
- The “Lance ton avenir” platform: clear, aspirational and memorable.
- Multi-format video and story assets built mobile-first.
Media deployment
- Social, display, video and search mix.
- Dedicated landing page and enrollment CRM.
Optimization
- Real-time data steering.
- Creative and audience tests to maximize conversion.
The Proof
A visual collection of creative assets, media formats, dashboards and business proof from the campaign.
