UIR - a historic collaboration
Richmedia has supported the International University of Rabat (UIR) for more than 6 years across its digital campaigns, contributing to the recruitment of more than 34,000 high-school graduates per year.
- +34,000
- high-school graduates recruited each year
- +20,000
- students in higher cycles
Context
The International University of Rabat operates in a competitive environment where visibility, clarity of the offer and speed of response play a central role in student recruitment. Campaigns must speak to future high-school graduates, students continuing their studies and families comparing several options.
Objectives
The partnership aims to support UIR awareness, generate qualified requests and accompany key admissions moments. The challenge is not only to capture volume, but to build a coherent journey between media exposure, the landing page, the form, follow-up and enrollment.
System
Richmedia works on campaign strategy, content production, media buying, landing pages, tracking and continuous optimization. Messages are adapted to programs, audiences and decision periods, with particular attention paid to the quality of leads sent back to the teams.
Results
This long-term collaboration contributes to the recruitment of more than 34,000 high-school graduates per year and to UIR's influence among more than 20,000 students in higher cycles. The system is based on continuous improvement: analyzing journeys, adjusting investments and strengthening the formats that create the most engagement.