Expertise

Media & performance

Media buying agency in Morocco: data-led acquisition across Google, Meta, TikTok and LinkedIn, focused on ROI and qualified leads.

Talk to an expert

Richmedia is a media performance agency based in Casablanca. We manage your paid campaigns on Google, Meta, TikTok and LinkedIn to generate qualified leads and measurable ROI.

What we do

Our Media & performance team combines acquisition strategy, ad creative and continuous optimization to turn your media budget into measurable growth.

We work from the framing stage: goals, audiences, promise, tracking plan, media budget, calendar and decision indicators. Campaigns are then managed week after week to reinforce what converts, cut what dilutes the budget and document learnings that are useful for sales teams.

Our approach

We build media systems around four levers: the right message, the right channel, a clear landing page and usable reporting. This method prevents isolated campaigns that generate traffic without creating commercial value.

  • Google Ads and search to capture active intent.
  • Meta, TikTok and LinkedIn to develop demand and retarget audiences.
  • Social-first creative to quickly test angles, formats and proof points.
  • Dashboards to track leads, quality, acquisition cost and conversions.

What you receive

Each engagement includes a media plan, creative recommendations, conversion tracking setup, a reporting rhythm and optimization checkpoints. The goal is not only to spend better, but to make each campaign smarter than the previous one.

This expertise can be combined with SEO, landing pages, CRM, WhatsApp Business or phygital activations when the conversion journey requires it.

Meta & Google advertising

SEO

Lead generation

Programmatic & DOOH

FAQ

Frequently asked questions

01How much does a digital advertising campaign cost in Morocco?

The budget depends on the goals and channels. We build a media plan adapted to your audience and manage the budget around ROI, with transparent reporting.

02Which platforms does Richmedia buy media on?

Google Ads, Meta (Facebook/Instagram), TikTok and LinkedIn, across search, social and programmatic formats.