Bloc 1
The Result
To promote its e-commerce offer, Amana entrusted Richmedia with a phygital system combining strong urban visibility and measurable digital activation. The tramway wrapping became a real entry point into a digital experience: QR code, dedicated landing page, contest and acquisition form.
29Mestimated tramway audience
14,881landing page visits
8,418QR scans
4,183leads generated
3,181contest entries
Block 2
What We Did
A phygital orchestration connecting urban visibility, QR interaction, a digital experience and measurable acquisition.
High-impact OOH
- Tramway wrapping to create strong urban visibility.
- Mass brand presence around Amana’s e-commerce offer.
- A system designed to modernize the brand image.
Offline → Digital
- QR code integrated directly into the tramway media.
- Transformation of OOH into a digital entry point.
- Measurable journey from scan to landing page.
Contest & lead generation
- Dedicated landing page.
- Contest to encourage scans.
- Form to convert the interaction into a lead.
- Discovery of Amana’s e-commerce offer.
Multichannel amplification
- Meta Ads.
- Display.
- Emailing.
- PR.
- Field activation.
The Proof
The real Amana tramway visual and validated indicators from the phygital system, without fake dashboards or screenshots.
The campaign turned a traditional urban media asset into a measurable digital entry point by combining OOH visibility, QR interaction, a digital experience and lead acquisition.
