Bloc 1
The Result
For Back to School 2025, Richmedia supported Don Simon with a national digital system combining video, social media, influence and display to position the brand as a back-to-school companion, strengthen visibility among families and generate traffic toward points of sale.
25 Mimpressions
2 Mvideo views
200 Kengagements
30 Kclicks
Block 2
What We Did
A multichannel orchestration built to place Don Simon at the center of the back-to-school moment.
Territory & audiences
- Position Don Simon as a back-to-school companion.
- Reach parents, families, young audiences and grocery retail buyers at the same time.
- Build national coverage around a key consumption moment.
Social amplification
- Meta to develop reach and engagement.
- TikTok to reach younger audiences through video logic.
- Content adapted to the usage patterns of each platform.
Video & coverage
- YouTube to amplify video presence.
- Display to extend campaign coverage.
- An approach designed to maximize visibility, memorization and repetition.
Influence & proximity
- Influence used to add a more human dimension to the campaign.
- Creators as credibility relays within communities.
- A system designed to support both awareness and traffic.
The Proof
The real Don Simon visual and Back to School creative variations used to illustrate the campaign system.
The strength of the system came from channel complementarity: social media created presence and engagement, video reinforced memorization, influence added proximity and display extended national coverage.
