Bloc 1
The Result
For Maserati Levante, Richmedia designed a premium acquisition system combining digital media, landing page, WhatsApp, chatbot and appointment booking to turn vehicle interest into qualified leads, test-drive requests and showroom visits.
1,200leads generated
244test-drive requests20.3% of leads
112showroom appointments9.3% of leads
62 MADCPL
Block 2
What We Did
A media, WhatsApp, chatbot and CRM orchestration designed to convert a premium audience.
Audience & acquisition
- Targeting new premium and CSP+ prospects.
- Meta Ads to generate volume.
- LinkedIn Ads to reach executives and entrepreneurs.
Intent & journey
- Google Search to capture high-intent demand.
- Richmedia landing page to centralize leads.
- Journey focused on test-drive requests and appointment booking.
Conversational qualification
- WhatsApp used as both entry point and conversion channel.
- Chatbot to qualify prospects.
- Routing toward a test-drive request or appointment.
Follow-up & conversion
- Follow-up with prospects who had not converted.
- Transfer of high-intent leads to a sales advisor.
- Conversion from lead to test drive and then showroom appointment.
The Proof
A selection of the real Maserati Levante campaign visual and creative variations used to illustrate the acquisition system.
The system turned WhatsApp into a true conversion channel: chatbot qualification, appointment booking, follow-up and handoff to sales teams, inside a media strategy combining volume, intent and premium targeting.
