The Result
For Riad Al Andalous, Prestigia entrusted Richmedia with a premium acquisition system designed to generate qualified leads, accelerate project visits and support prospects through to commercial appointments. The strategy combined media acquisition, premium targeting, sales qualification, WhatsApp follow-up and CRM management.
What We Did
A premium acquisition system to generate qualified leads and accelerate project visits.
Targeting & positioning
- Targeting CSP+ families, executives, decision-makers, investors and MRE.
- Messages adapted to premium residence and patrimonial investment drivers.
- Focus on comfort, location and standing.
Media mix
- Meta Ads to generate volume.
- Google Search to capture strong intent.
- Performance Max to reinforce coverage and conversion.
- LinkedIn Ads to reach executive and CSP+ audiences.
Sales qualification
- Leads sent to the CRM.
- Qualification by the sales team.
- Intent level follow-up.
- Prioritization of the most advanced prospects.
WhatsApp & conversion
- WhatsApp follow-up.
- Appointment booking.
- Project visit request.
- Follow-up with prospects who had not converted.
The Proof
The real campaign visuals show the Riad Al Andalous creative territory: premium architecture, residential lifestyle, environment and wellbeing.
The performance of the system came from combining a media mix able to generate volume and intent with a commercial journey structured around CRM, qualification and WhatsApp follow-up through to the project visit.
