The Result
In 2025, TBS Education Casablanca entrusted Richmedia with an acquisition campaign dedicated to Master programs to increase lead volume, improve candidate quality and accelerate applications before intake. The system combined media acquisition, targeting by profile and specialization, a dedicated landing page, retargeting, WhatsApp, emailing and CRM.
What We Did
A Master acquisition campaign designed to generate qualified volume and support candidates through to appointments.
Audience & specializations
- Targeting Bac+3 / Bac+4 profiles, young graduates and young professionals.
- Messages adapted by specialization.
- Highlighting employability, international dimension and academic excellence.
Media mix
- Meta Ads to generate volume.
- Google Search to capture strong intent.
- Performance Max to reinforce coverage and conversion.
- LinkedIn to reach young professionals and premium profiles.
- TikTok for younger audiences and video formats.
Landing & retargeting
- Dedicated landing page.
- Lookalike to expand audiences.
- Retargeting visitors and non-converted prospects.
- Journey adapted to candidate maturity.
CRM & conversion
- WhatsApp for follow-up.
- Emailing for nurturing.
- CRM to track and qualify leads.
- Appointment / interview booking to support conversion.
The Proof
The real TBS visuals illustrate the academic universe: Masters of Science, specializations, excellence, Casablanca campus and brand consistency.
The system’s performance came from multichannel acquisition able to generate volume while preserving quality: targeting by profile and specialization, Search for intent, Social for volume, then CRM, WhatsApp and emailing to qualify and support candidates.
