Bloc 1
The Result
For the 2023/2024 acquisition campaign of the International University of Rabat, Richmedia deployed a full-funnel system designed to accelerate applications, recruit new students and support priority programs in Morocco and Sub-Saharan Africa.
70,000leads generated
40,000Bachelor leadsCPL 20–40 MAD
25,000Master leadsCPL 30–70 MAD
5,000Continuing Ed. / MBACPL 40–120 MAD
Block 2
What We Did
A full-funnel approach built to turn student demand into qualified leads.
Funnel & segmentation
- Full-funnel strategy: desire, acquisition, conversion.
- Separate campaigns for Bachelor, Master and Continuing Education / MBA.
- Targeting across Morocco and Sub-Saharan Africa.
Dedicated messages & journeys
- Messages adapted by target audience and program.
- Dedicated landing pages by segment.
- Differentiated journeys based on intent level.
Multichannel deployment
- Meta Ads, Google Search, Performance Max and YouTube.
- LinkedIn Ads for advanced audiences.
- Lookalike and retargeting to amplify warm signals.
Follow-up & conversion
- Search to capture the most qualified leads.
- Retargeting on warm audiences.
- WhatsApp, emailing and CRM to follow up and convert.
The Proof
A selection of real visuals from the UIR acquisition campaign.
The system’s performance relied on three levers working together: clear audience segmentation, dedicated journeys by program and continuous conversion steering after lead generation.
