Richmedia tool

WhatsApp Campaign Estimator

Estimate your budget, push volume and potential performance for your next WhatsApp campaign.

Based on 130 WhatsApp campaigns analyzed by Richmedia between 2022 and 2026.

Start estimating See the method

130campaigns analyzed

80–95%read / open

8–25%Click

0.80 MADper WhatsApp push

Inputs

Your scenario

Choose your starting point: available budget or audience size.

Available budget in MADExample: 80000

0.80 MAD / pushRichmedia rate

Why WhatsApp

Why does WhatsApp perform differently from a classic push?

In comparable campaigns observed by Richmedia, WhatsApp generates interaction levels far above traditional SMS pushes.

Message

Rich media

Button

Interaction

Conversation

Conversion

TextImagesVideosButtonsLocationChatbotAdvisorCRMReporting

Recommendation

Preparing a WhatsApp campaign?

Receive a personalized recommendation based on your audience, objective and budget.

This estimate uses a rate of 0.80 MAD per WhatsApp push. Projections are based on ranges observed in 130 Richmedia campaigns between 2022 and 2026. Actual performance depends on audience, message, offer, targeting and conversion journey. The definition of a conversion may vary depending on the campaign objective.