Richmedia tools

Media Budget & Leads Calculator

Estimate a media budget or expected lead volume using ranges from the Richmedia 2026 Digital Marketing Barometer.

Benchmarks

Ranges by business context

The calculator avoids generic averages. Education segments and acquisition channels change the CPL range automatically.

6 sectors4 channels2 modes

Education20–120 MAD

High-school, master and executive programs.

Real estate25–220 MAD

Lead cost varies strongly by ticket and intent.

Automotive30–100 MAD

Useful for test drives, financing and model demand.

Retail / grocery8–35 MAD

Lower CPL when offer and stock are clear.

Tourism20–70 MAD

Seasonality and destination intent move the range.

Banking / Insurance40–120 MAD

Qualification and compliance raise CPL levels.

Inputs

Choose a mode, a sector, a channel and enter your target. Results stay visible while you request a tailored estimate.

SectorEducation segmentChannelMedia budget in MADExample: 50000

Custom benchmark

Share your details and we will use your calculator result as a starting point for a sharper estimate.