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Digital Media Plan Template 2026

Plan media investments, estimate performance and compare forecasts with actual results using a ready-to-use Excel template.

Excel • Free • Editable
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Composition based on real previews of the Digital Media Plan Excel Template 2026
Template preview

The real file, not a fake interface.

The visuals below are generated from the supplied Excel file, without changing its content.

Real preview of the Media Plan sheet in the Richmedia Excel file

Media Plan

Real preview of the Forecasts sheet in the Richmedia Excel file

Forecasts

Real preview of the Actual Results sheet in the Richmedia Excel file

Actual Results

Real preview of the Dashboard sheet in the Richmedia Excel file

Dashboard

Inside the file

Six tabs from budget planning to performance control.

Budgets by channel, CPM, CPC, CTR, CPL, impressions, clicks, leads, forecast versus actuals, ROAS, dashboard and Richmedia benchmarks.

01 Brief

Campaign framing, objectives, sector, timing and geographic scope.

02 Media Plan

Budget by channel, CPM, CPC, CTR, CPL, impressions, clicks and planned leads.

03 Forecasts

Forecast summary to compare channels, volumes and objectives.

04 Actual Results

Actuals versus forecast: real budget, gaps, ROAS and KPIs.

05 Dashboard

A control view to read performance, budget and efficiency quickly.

06 Benchmarks 2026

Richmedia reference ranges included to guide assumptions.

Who is it for?

One file to move from planned budget to real performance management.

Marketing Director
Digital Manager
Media Manager
Growth Manager
Agency / Consultant
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