Bloc 1
The Result
In 2026, Richmedia supports Tramway Rabat-Salé in content creation, community animation and digital user relationship management. The goal is to modernize Tramway’s social presence, produce useful and responsive information, strengthen proximity with riders and turn social media into a real daily service channel.
+5Kfollowers
500Kvideo views
339Kinteractions
2.4%engagement rate
300Kreach / impressions
Block 2
What We Did
A social media strategy designed to inform, support and bring Tramway closer to its riders.
Editorial line
- Building a coherent and identifiable editorial line.
- Balance between service information, education and brand content.
- Adaptation to different user profiles.
Content factory
- 30 posts per month.
- 15 Reels / short videos.
- 30 stories.
- 5 carousels.
- Infographics and practical content.
User information
- Traffic and disruption information.
- Education on Tramway usage.
- Safety, services and mobility.
- News, events and real-time coverage.
Social Care
- Daily moderation.
- Replies to private messages.
- Complaint handling.
- Escalation to Tramway teams.
- Responses during disruptions.
- Reputation monitoring and irritant reporting.
The Proof
Two real visuals illustrate the content ecosystem: mobility services, rider information, seasonal content, lifestyle and daily mobility.
Richmedia transformed Tramway’s social channels into a true service media: able to inform, reassure, support users and build proximity while maintaining strong and consistent editorial production.
