Richmedia resource
Marketing KPI Dashboard Template 2026
Manage campaigns from media to sales: budget, CPL, lead quality, CAC, revenue and ROAS in one Excel dashboard.
Excel • Free • Editable
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Channel performance
Lead quality
Forecast vs Actual
Richmedia 2026 benchmarks
Inside the template
Seven tabs to connect media, acquisition, quality and business.
The file keeps the reporting logic readable from channel performance to sales value, with settings and instructions included.
A consolidated control view for campaign, budget, leads, CPL, sales and ROAS.
Media inputs and channel KPIs used to compare acquisition efficiency.
Lead follow-up indicators connecting media performance with commercial reality.
A simple view to compare planned KPIs with real campaign results.
Richmedia benchmark ranges included in the workbook as reference points.
Editable assumptions for campaign, sector, currency and channel setup.
Step-by-step guidance for using the workbook without overwriting calculated cells.
Who is it for?
Built for teams that need one shared view of marketing performance.
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